More Safety
for Children

In October 2024, DEKRA Brazil, in collaboration with the Rota das Bandeiras organization and the municipality of Jarinu in the state of São Paulo, carried out a road safety campaign for more than 325 pupils in grades 1 to 5 at the Pedro Ferrara elementary school. The campaign included a playful program to raise awareness of the dangers of road traffic and the distribution of red DEKRA caps with reflectors to help them be better recognized and noticed by drivers. The campaign is no coincidence. According to the World Health Organization (WHO), Brazil is one of the countries with the highest number of road deaths in the world. And according to the Pan American Health Organization (PAHO), the increase in child mortality on the world's roads is mainly due to non-compliance with standards and laws and the lack of use of child protection mechanisms while driving.