Frequent dialog
with relevant
stakeholder groups

 

Regular communication with our stakeholders is a key element in the ongoing development of our sustainability management. To that end, we maintain intensive dialog with the relevant stakeholder groups: employees, customers, professional bodies, competitors, suppliers, policy-makers, civil society/NGOs, as well as the science and research community. Alongside conducting stakeholder surveys and collaborating in partnership ventures, we glean important information for our sustainability management from continual consultation with corporate management, systematic dialog with relevant specialist departments, and extensive employee surveys. We also disseminate information to our stakeholders through various channels. To mention just a few: the DEKRA Annual Report, the Sustainability Magazine, our website, our Road Safety and Labor Market Report, our customer magazine DEKRA Solutions, the DEKRA Dialog, as well as in-house channels such as the DEKRA Intranet, the DEKRA Connect collaboration platform, and the employee magazine "DEKRA One".

 

Meike Weidner

Change Management Senior Consultant 
Germany
Corporate Change Management

 

 

 

„Constant change“

 

"In my role as Change Management Senior Consultant, I am assisting DEKRA from an organizational perspective to successfully manage the change brought about by our markets, customers and stakeholders (Business Sustainability). In doing so, I am supporting DEKRA in its business transformation process to become a global partner for a safe world. Such a transformation is full of challenges. One of them is: "How do we guide people effectively through times of uncertainty and risk caused by change?"

As a "sparring partner" for the responsible change leaders, for example, I provide analysis tools to foster a sound understanding of the change initiative. Building on that, I design strategies to engage the stakeholders in the change process, and ensure that the derived activities are implemented in a structured way. This includes running information events, feedback loops, and mobilization or training elements. Change happens constantly, and is highly emotional. I'm sure that by considering the psychological aspects of a change process we will succeed in implementing sustainable change within our organization. For the benefit of our customers, our suppliers, the public at large, and our partners."